Edward Russell

Edward Russell is Professor of Advertising at Syracuse University's Newhouse School. With 25+ years industry experience at Saatchi & Saatchi and Leo Burnett, he authored The Fundamentals of Marketing. His teaching integrates brand development frameworks with consumer psychology principles.

Professional Highlights:

• Led Procter & Gamble's global brand portfolio
• Directed Leo Burnett's award-winning Warsaw office
• Developed international agency training programs
• Pioneered accounts across Eastern Europe post-1989