معرفی
Jennifer Johnson is a full faculty member at the Hubbard School of Journalism & Mass Communication, University of Minnesota, where she teaches strategy/account planning and creative development to advertising and PR students. With nearly two decades of advertising experience as an art director, VP/Creative Director at Leo Burnett, and Group Creative Director at Carmichael Lynch, she brings industry expertise to academia. She also manages the student ad agency Backpack (2019-2024) and co-developed the strategic communications program plan.
- DePauw University - Political Science (Education)
- University of Texas at Austin - B.S. in Advertising (Texas Creative)
- University of Minnesota - MA in Organization Development and Leadership (MA-ODL, 2019)
Her research interests focus on advertising pedagogy, student professional development, and creative training frameworks. She piloted the MN+folio program for aspiring advertising professionals and integrates co-active coaching principles into her academic practice.
Scientific Contributions & Awards:
- Campaign for P&G Luvs that increased share from flat to 14% in 6 months
- Award-winning student advertising initiatives at Minneapolis Ad Fed's The Show
Jennifer's industry-academia duality is evident in her work: she served on the admissions board for HSJMC while running her consulting firm JJ LeadershipCC for emerging leadership development. Her educational philosophy emphasizes lifelong learning and personalized career pathing.
