معرفی
Kristine C. Johnson serves as an Associate Professor in the Department of Public Relations & Advertising at the Ric Edelman College of Communication & Creative Arts, Rowan University. She earned a B.S. from the University of Texas, an M.S. from Texas Christian University, and a Ph.D. from Florida State University. Her research examines consumer attitudes and behaviors, particularly in digital environments, focusing on podcast studies, digital dating, and strategic communication methodologies.
Dr. Johnson’s educational background includes:
- Bachelor of Science (B.S.) from the University of Texas
- Master of Science (M.S.) from Texas Christian University
- Doctor of Philosophy (Ph.D.) from Florida State University
Her research interests emphasize:
- Podcast Studies: Investigating audience engagement and audio content strategies.
- Digital Consumer Behavior: Analyzing decision-making processes in online platforms.
- Consumer Attitudes: Designing strategies aligned with audience perceptions.
- Strategic Communication: Bridging theoretical insights with practical advertising outcomes.
- Advertising: Specializing in brand reputation, campaign development, and copywriting.
- Marketing: Exploring modern theories and digital market dynamics.
With a professional background in strategic communication and radio (public and commercial), her work has been published in the Journal of Applied Marketing Theory and Journal of Radio and Audio Media, and presented at academic conferences. She advises students in advertising and marketing programs but no specific names are listed. No grants or fellowships are explicitly mentioned in the provided text.
Dr. Johnson is part of the Health & Science Communication program within her college, though no lab or team affiliations are detailed in the available information.
