معرفی
Edward Malthouse is the Erastus Otis Haven Professor of Integrated Marketing Communications and Professor of Industrial Engineering and Management Sciences at Northwestern University's McCormick School of Engineering. He serves as Research Director for the Spiegel Center for Digital and Database Marketing and a Research Fellow for the Local News Initiative. His work bridges marketing, data science, and engineering, focusing on customer engagement, digital media analytics, and big data applications. He holds a PhD in Computational Statistics from Northwestern University and has held editorial roles at the Journal of Interactive Marketing and Journal of Service Research.
Education:
- PhD in Computational Statistics, Northwestern University (1995)
- MS in Operational Research, Southampton University (UK)
- BA in Mathematics, Augustana College
Research Interests: Dr. Malthouse explores customer engagement strategies, digital/social/mobile media dynamics, predictive analytics, recommendation systems, and media management. His recent work addresses challenges in local news sustainability, algorithmic fairness in recommendations, and leveraging AI for marketing innovation.
Awards:
- Northwestern University Walter Award for Research Excellence (2009)
- Multiple Best-Paper Awards from Academic Journals
Key Contributions: Pioneering work on coefficient tree regression, news recommender systems, and subscriber retention models. Active in building experimental news user communities for recommendation research infrastructure.
Labs/Teams: Spiegel Center for Digital Marketing, Media Management Center, and Local News Initiative research groups.
