معرفی
Anand V. Bodapati is an Associate Professor of Marketing at the UCLA Anderson School of Management. His academic appointment places him within the Marketing Department, where he contributes to both research and teaching missions of the school.
Dr. Bodapati received his Ph.D. in Business from Stanford University and an M.S. in Statistics from the same institution. His undergraduate education includes dual S.B. degrees from the Massachusetts Institute of Technology in Mathematics and Computer Science, and Management Science and Cognitive Psychology.
Bodapati's research operates at the intersection of consumer psychology, decision making, statistics, marketing, and computer science. His scholarly work focuses on developing statistical models, methodologies, and decision support systems to address marketing challenges across value creation, value communication, customer acquisition, development, retention, and response assessment. His domain expertise spans advertising, retailing, direct marketing, digital marketing, and social marketing for health and public policy.
His publication record demonstrates consistent impact across top marketing journals including the Journal of Marketing Research, Journal of Business and Economics Statistics, Marketing Letters, and Journal of Interactive Marketing. His work shows evolution from foundational statistical modeling approaches to increasingly sophisticated applications in digital marketing and social networks.
- American Marketing Association's Paul Green Award (twice)
- American Marketing Association's Lehmann Award
- Finalist for the O'Dell Award for work on recommendation systems
- Winner of the Paul Green 'Best Paper' Award for 'Determining influential users in internet social networks' (2011)
- Winner of the Paul Green 'Best Paper' Award for 'Recommendation systems with purchase data' (2009)
- Finalist for the Paul Green 'Best Paper' Award for 'A hybrid choice model that uses actual and ordered attribute value information' (2006)
At UCLA Anderson, Bodapati teaches courses in Digital Marketing Analytics, Customer Analytics and Customer Insights, and Market Research. He has developed practical applications of his research through collaborations with marketing technology companies including Experian, Convertro, and Bliss Point Media. Bodapati serves on the editorial board of Marketing Science and was a founding member of the editorial board for the Journal of Interactive Marketing.
