معرفی
Marco Ieva is an Assistant Professor in Marketing at the Department of Economics and Management, University of Parma (Italy). His academic career spans postdoctoral research, visiting scholar appointments, and extensive teaching across multiple universities including CUOA Business School (Italy), University of Valencia (Spain), and Technological University Dublin (Ireland).
- Research Focus: Retailing, omni-channel marketing, media effectiveness, customer experience touchpoints, and marketing innovation.
- Methodologies: Specializes in statistical causal inference, partial least squares (PLS), and latent class analysis for segmentation.
Scientific Recognition:
- Best paper award (2018) - MICRO & MACRO MARKETING journal
- Best Conference Paper (2017) - Excellence in Services International Conference
- Best Conference Paper (2017) - Italian Marketing Association Conference
- National Award finalist for Doctoral Dissertation (2017)
- Winner of Spanish Ministry research funding (ECO2017-83051-R project)
Teaching: Delivers courses on CRM and Customer Analytics, Digital Marketing, and Services Marketing at bachelor, master, and MBA levels. Holds certifications in Google Analytics, Google Ads, and Hubspot Social Media Marketing.
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