Kenneth C. Wilbur

Kenneth C. Wilbur is a Professor of Marketing and Analytics at the University of California, San Diego's Rady School of Management. He holds the Sheryl and Harvey White Chair in Management Leadership and serves as Associate Editor for Marketing Science and the Journal of Marketing Research.

• Research focuses on quantitative marketing, customer analytics, and digital platform phenomena
• 18 award-winning papers across marketing, economics, and interdisciplinary journals
• Organizer of the Workshop on Platform Analytics with YouTube archives

His work bridges empirical analysis with practical applications in advertising, blockchain technology, and regulatory compliance. Recent publications examine digital advertising inefficiencies, platform pricing algorithms, and policy impacts on consumer behavior.

Scientific Awards

• John D. C. Little Award Finalist
• Don Morrison Long-Term Impact Award Finalist
• Frank M. Bass Award Winner
• Multiple Best Paper Finalists

Teaching materials include UCSD courses: Customer Analytics and Introduction to Marketing Analytics. Publicly shares Quarto source files for educational reuse.