Dhruv Grewal

Prof Dhruv Grewal is a Professor of Marketing at the School of Management, University of Bath. His research focuses on artificial intelligence, retail technology, healthcare services, and consumer behavior. He has contributed to 90+ research outputs, emphasizing topics like AI-driven marketing, human-robot collaboration in healthcare, and omnichannel retail strategies. His work aligns with UN Sustainable Development Goals through innovation and ethical technological integration.

Recent studies explore generative AI's impact on marketing strategies, cobotic service dynamics in healthcare, and omnichannel customer engagement. His collaborative research spans global institutions, addressing both academic and practical challenges in business and society.

Prof Grewal's expertise includes innovation management, retail strategy, and data analytics. His work has been cited widely and featured in news outlets, demonstrating real-world relevance in shaping modern business practices.