Dennis Proppe

Dennis Proppe is a Professor at the University of Applied Sciences Wedel, where he has been Lecturer since 2017 and assumed the professorship in 2024. He serves as Head of the Bachelor's Program in Business Information Systems, combining academic rigor with hands-on experience from his 16 years as CTO & Managing Director at Crossengage GmbH, which was sold in 2023.

Research Interests focus on:

• Tech Startup Scaling: Transitioning from small teams to scale-ups
• Micro-Entrepreneurship: Market validation and no-code development
• GenAI Impact: Transforming software development, job profiles, and labor markets

Publications span marketing analytics, statistical modeling, and advertising effectiveness, with a particular emphasis on data-driven decision making. He has taught courses in software development, system analysis, and smart data projects since 2017.

Advising and lab activities emphasize practical implementation of data analytics and AI in business contexts. His work bridges academic research with industrial applications, particularly in marketing and software development.