Alexander Fischer

Professor Alexander Fischer holds the Professorship for Marketing & Media Management at Wedel University of Applied Sciences in the Hamburg Metropolitan Region. He leads the master's program in Sustainable & Digital Business Management and teaches courses in brand research, market analysis, and digital transformation.

• Doctorate in Business Administration (Summa cum laude) - University of Wuppertal
• Research focus: Brand Motor Skills, Brand Love, VR/AR in marketing, body feedback processes

His publication record includes empirical studies on gender diversity in corporate leadership (2020-2018), advertising effectiveness (2016-2007), and brand emotion dynamics (2017-2012). Key outlets: Psychology & Marketing, Marketing Letters, Springer Gabler.

Scientific Awards

• Best Paper Award at Der Markentag 2014