معرفی
Deb Medsker is an Adjunct Instructor at the University of Wisconsin–Madison, where she teaches Journalism 447, Strategic Media Planning. She concurrently serves as Vice President of Operations at Starcom, managing global media strategy for Samsung while bringing decades of industry experience to the classroom.
Education & Industry Background
- Alumna, University of Wisconsin–Madison School of Journalism and Mass Communication (SJMC)
- Extensive professional experience leading strategic media planning and activation for major brands such as Coca-Cola, Kellogg’s, Discover Card, and Samsung.
Research & Teaching Interests
Deb’s teaching centers on the practical realities of contemporary media planning, integrating lessons learned from both digital and analog environments. She emphasizes current industry trends, common pitfalls, and portfolio-quality deliverables, guiding students to craft comprehensive media plans for brands of their choosing.
Creative & Personal Life
Outside academia and corporate strategy, Deb is an avid soccer player and cyclist. Her creative pursuits extend to screenwriting, and she recently received the Best Short Screenplay award at the Los Angeles International Screenplay Awards.
