Jordi Torrents Cruz

Jordi Torrents Cruz is a Part-Time Lecturer and Academic Director of Business & Management Strategy at the UPF Barcelona School of Management. He co-directs the Master's Degree in Strategy and Creative Brand Management and has taught on the Advertising and Public Relations Degree at UPF. His professional roles include managing Collaborabrands, a strategy services firm focusing on brand value through innovation and social/environmental impact, serving clients like Vodafone, Coca-Cola, and BBVA.

• Education: Degree in Philosophy and Education Sciences (Psychology Section)

Academic Experience includes directing the Master in Brand Strategy and Creative Brand Management, and teaching in related postgraduate programs. Professional roles span Country Manager at Ogilvy, CEO of Added Value Spain, and leadership positions in strategic brand planning firms.

His work emphasizes integrating brand strategy with creative and socially responsible practices, leveraging over 25 years of experience in advertising, marketing, and corporate strategy.