Josep-Maria Fàbregas Torrens

Josep-Maria Fàbregas Torrens is a Part-time Lecturer and Academic Director at the UPF Barcelona School of Management (UPF-BSM). He holds an academic role in the Department of Communication at Universitat Pompeu Fabra since 2009, teaching Direct and Promotional Marketing. His professional roles include leadership in marketing education and industry, with extensive experience in healthcare and digital marketing strategies.

• Affiliations: UPF Barcelona School of Management, Universitat Pompeu Fabra
• Key Roles: Academic Director, Master Program Co-Director, Professor

Education & Academic Experience

Education background includes diplomas in Social and Legal Sciences (Marketing and Branding, Human Resources), and an Engineer degree in Creativity and Technology under Engineering and Architecture. Professional academic experience includes:

• Co-Director of Master in Pharmaceutical Marketing (since 1994)
• Co-Director of Master in Digital Marketing Management (since 2005)
• Teaching roles in Brand Strategy, Digital Skills, and TFM Projects

Research & Professional Expertise

Focuses on marketing innovation, digital transformation, and strategic brand management. His work bridges academic research with industry practices, particularly in healthcare and technology sectors.

Professional Roles

Prior industry experience includes leadership roles such as CEO at Ogilvy Marketing, Director at Bayer Healthcare, and Product Manager at Sony Electronics. Combines academic leadership with executive experience to drive strategic initiatives in marketing education and practice.

Labs/Teams

Leads academic programs at UPF-BSM, fostering collaboration between academia and industry through master’s programs and consulting projects.