معرفی
Dr Dean Wilkie is a Senior Lecturer at the Adelaide Business School, part of the Faculty of Arts, Business, Law and Economics at the University of Adelaide. His research focuses on the dynamic field of branding, particularly the impact of social media on brand perception, brand activism, transparency, and authenticity.
His work bridges branding theory with psychological frameworks, drawing insights from evolutionary psychology to explore human-brand relationships. He advocates for methodological diversity in uncovering branding mechanisms and outcomes.
Eligible to supervise Masters and PhD students, Dr Wilkie emphasizes actionable insights for responsible marketing strategies while contributing to theoretical advancements in consumer behavior and branding dynamics.
