David Schmidtke

David Schmidtke is a Lecturer in Marketing at the University of the Sunshine Coast's School of Business and Creative Industries. His teaching philosophy centers on active learning and student-centered pedagogy, emphasizing mentorship and inclusive learning design for diverse student populations.

Schmidtke's research focuses on creating social impact through marketing approaches. Primary research domains include:

• Social marketing interventions for behavior change
• Transformative consumer experiences in vulnerable populations
• Youth consumption patterns and decision-making
• Sustainable consumption aligned with UN SDGs
• Marketing strategies for impoverished communities

His research publications have been recognized with the 2022 Emerald Publishing Outstanding Paper Award, highlighting significant contributions to marketing theory and practice.