معرفی
Ashleigh Powell is a Lecturer in Marketing at Flinders University’s College of Business, Government and Law, with a dual affiliation as a Full Member of the Centre for Social Impact. Her work bridges marketing, consumer psychology, and social change.
Educational Background
- PhD in Marketing, RMIT University
- Bachelor of Social Science (Psychology) with Honours, University of the Sunshine Coast
- Bachelor of Social Science (Psychology), University of the Sunshine Coast
Research Interests center on consumer health and wellbeing, social marketing, attitude and behavior change, and mixed-methods research. She specializes in quantitative tools for evaluating client outcomes and social prescribing models.
Recent Research Trends include publications on loneliness interventions, social determinants of health, digital inclusion toolkits, and social marketing campaigns. Her work aligns with UN Sustainable Development Goals related to health and wellbeing.
Grants and Projects
- Social Prescribing Initiative (2025–2028), funded by the Government of South Australia
- DIGIT-ALL Toolkit (2025–), addressing digital inclusion in active living
- Aboriginal Community Partner Services Evaluation (2024–2025), with Flinders University
- VicHealth Youth Sport Food Study (2019–2023), analyzing food consumption in community sports
Teaching Responsibilities include Market Research, Branding & Advertising, and Research Methods at both undergraduate and postgraduate levels. She also serves as topic coordinator for multiple courses.
Collaborations span government agencies (e.g., Department of Human Services South Australia), NGOs (AnglicareSA), and health organizations (Adelaide Primary Health Network).
