David Henard

David H. Henard is a Professor of Marketing at North Carolina State University's Poole College of Management. His roles include past leadership as Marketing Area Coordinator, Director of International Programs, and Director of Graduate Programs in Global Innovation Management. With industry experience at Philip Morris Companies (Altria), he transitioned to academia, focusing on knowledge management, product innovation, and strategic communication. His teaching spans executive, graduate, and undergraduate levels, emphasizing courses like Design Thinking, Negotiation, and Integrated Marketing Communications. He holds Harvard and USC certifications in Negotiation and Design Thinking.

Henard's research explores knowledge management in R&D environments, corporate communication effectiveness, and new product development. His work has been cited over 4,000 times, funded by institutions like the Marketing Science Institute and Procter & Gamble. Notable contributions include frameworks for innovation culture readiness, crowdfunding's impact on innovation, and consumer perception of patent signaling.

Recipient of multiple teaching awards, including North Carolina State University's Academy of Outstanding Teachers, Henard is also recognized for international education contributions (Andrew Heiskell Honorable Mention). His advisory work spans corporate strategy, sales force optimization, and reputation management across industries. Current research trends emphasize the intersection of communication strategies and innovation ecosystems, with a focus on global business dynamics.

• Education: Ph.D. Marketing, Texas A&M University (2000)
• Key Expertise: Knowledge Management, Product Development, Negative Publicity Implications
• Professional Affiliations: Member of the Academy of Marketing Science