معرفی
David F. Jorgensen and Catherine Hall are faculty members at the School of Business, Roger Williams University, co-authors of the case study Mumbai Express: the taste of dilemma (2025). Their work examines entrepreneurial challenges in launching a quick-service Indian cuisine restaurant, focusing on internal and external barriers such as product development and pandemic-related disruptions.
Research Interests:
- Entrepreneurship
- Business Strategy
- Operations Management
- Financial Sustainability
- Partnership Dynamics
- Minimum Viable Product (MVP) Development
Their case study is designed for undergraduate entrepreneurship courses, emphasizing practical applications of MVP and emotional equity concepts. The article analyzes the failed venture through primary interviews and secondary data, offering insights into small business management and risk assessment.
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