معرفی
Mara Brumana is a senior Assistant Professor at the Department of Management, Information and Production Engineering at the University of Bergamo, Italy. She actively contributes to multiple research centers including the Center for Young and Family Enterprise (CYFE) since 2014, WAVE Lab since 2020, and serves on the Rector's staff for the University's strategic plan 2022-2025. Additionally, she holds affiliations as a Researcher at the Institute of Change Management and Management Development (WU Vienna) since 2021 and at the Centre for Family Entrepreneurship and Ownership (CeFEO) at Jönköping University since 2022.
Her research interests focus on how firms, particularly family businesses, are embedded within social and institutional contexts and how this shapes their decision-making processes and behaviors. She investigates entrepreneurial dynamism, growth, innovation, internationalization, and change management primarily through qualitative inquiries using inductive approaches such as longitudinal or multiple case studies. Her work often combines traditional primary sources like interviews and observations with secondary data sources, while also collaborating on quantitative research projects.
Analysis of her recent publications reveals a strong thematic focus on family business legitimacy, particularly in transitional and post-communist contexts. Her research examines how family firms navigate institutional environments, with particular attention to cognitive legitimacy, political discourse, and the conditional nature of acceptance in different cultural settings. She also explores corporate venturing, SME transitions, and methodological approaches to studying family entrepreneurship through process tracing.
Brumana serves on the Editorial Review Board of the Journal of Family Business Strategy and European Management Review, and acts as an ad hoc reviewer for several international journals in her field. She actively participates in academic discourse through conference presentations and collaborative research projects across European institutions.
Her teaching responsibilities include courses on Management of Global Enterprises and Organization and Management of Human Resources at the University of Bergamo, where she focuses on globalization challenges, international business strategy, and human resource management in contemporary organizational contexts. Her courses emphasize practical application alongside theoretical understanding, incorporating case studies, business testimonials, and international competitions like X-Culture Connecting Cultures.
