David B Montgomery

David B Montgomery is a distinguished academic and founding figure at Singapore Management University (SMU), serving as a Professor in the Lee Kong Chian School of Business. He played a pivotal role in establishing SMU's academic framework, particularly in marketing science and business education. His contributions include shaping the school's pedagogy, emphasizing value delivery in organizational practices, and fostering collaborations with institutions like the Wharton School. Montgomery was instrumental in recruiting early faculty members and organizing key events such as the first Asian conference of the Marketing Science Institute in 2005. He has also been involved in SMU's growth, including advising on curriculum development and advocating for marketing-focused career paths for students.

Research interests center on marketing strategy, organizational behavior, and the intersection of economics with business practices. His work reflects a commitment to bridging theoretical frameworks with practical applications, evident in his leadership roles and academic initiatives. Montgomery's legacy includes SMU's recognition by peer institutions like NUS and NTU, transitioning from initial disdain to respect. He has also participated in major university milestones, such as awarding SMU's first degrees in 2003.

Montgomery's impact extends to pedagogical innovation, emphasizing distinct teaching methods that prioritize real-world relevance. His involvement in the Wharton collaboration and the Marketing Science Institute highlights his global academic engagement. Despite no explicit awards listed, his role in institutional development underscores significant contributions to higher education in Singapore.