Dany Baillargeon

Dany Baillargeon is an Associate Professor in the Department of Communication at the University of Quebec at Montreal (UQAM), where he serves as program director for the Master's in Communication with concentrations in Strategic Communication and International Strategic Communication. He founded the Laboratory for Innovations by and for Seniors (Laboratoire d’innovations par et pour les aînés) and maintains active research leadership in organizational creativity and communication.

His academic credentials include:

• Doctorate in Communication from UQAM
• Master's in French Studies (Communication and Languages profile)
• Bachelor's in French Studies (Writing major, Communication minor) from the University of Sherbrooke

Baillargeon's research centers on the intersection of creativity, organizations, and communication, examining how creative organizations navigate cultural dislocations and maintain creative culture outside metropolitan centers. He investigates creativity dynamics in advertising agencies, design firms, and hybrid organizations through the lens of Communication as Constitutive of Organizations (CCO), with particular focus on how marketing creativity manifests publicly and is appropriated by audiences. His work bridges theoretical organizational studies with practical communication applications.

Analysis of his 2016-2017 publications reveals three dominant research trajectories: (1) organizational creativity in regional contexts, exploring how non-metropolitan agencies sustain creative culture through personal-professional projects; (2) ethical tensions in native advertising, examining conflicts between marketing and journalistic ethics in digital media; and (3) methodological innovations in grounded theory for studying creative processes. His work consistently applies qualitative and mixed-method approaches to investigate creativity as both organizational practice and public phenomenon.

Baillargeon co-edits Communication & Professionnalisation journal and directs the interdisciplinary journal Communication, lettres et sciences du langage. He actively contributes to academic discourse through conference organization, including RESIPROC's annual conference at the 85th ACFAS Congress. His leadership extends to the Laboratory for Innovations by and for Seniors, where he develops intergenerational living lab methodologies, and to multiple research networks including ACFAS, Canadian Communication Association, AISLF, UQAM's Chair in Marketing Communication, and the Research Center on Aging at CIUSSS-CHUS de l'Estrie.