معرفی
Daniela Micu is a Researcher at the Department of Marketing at Copenhagen Business School (CBS). She holds a PhD in Marketing from CBS with a focus on design science in management and marketing. Her primary research areas include B2B value creation, new technology adoption (AI/MR/XR/digital platforms), marketing's evolving role in digital contexts, design science methodologies, and sustainability initiatives. She currently contributes to the EU Horizon project 'Hort2thefuture' focusing on sustainable horticultural practices.
Education: PhD in Marketing from CBS (2024), with a doctoral thesis titled 'Essays on Design Science in Management and Marketing'.
Research focuses on integrating emerging technologies into B2B marketing strategies, particularly through immersive technologies like Apple Vision Pro. She explores how digital platforms reshape value proposition dynamics in logistics and industrial sectors. Her design science work emphasizes practical, societal-impact oriented research frameworks.
Publications span peer-reviewed journals and conference presentations, often addressing technology adoption and collaborative research methodologies. She co-authored reports on gender ethics in innovation and data management plans for sustainable horticulture projects.
Teaching includes 'AI in Sales Management' at undergraduate level. She collaborates on EU-funded initiatives promoting soil-friendly agricultural practices through interdisciplinary teams.
