Daniel Hein

Dr. Daniel Hein is a researcher affiliated with the University of Bamberg's Faculty of Social Sciences, Economics, and Business Administration, specifically within the Chair of Sales & Marketing. His work focuses on Business Digitization, Customer Relationship Management (CRM), and Augmented Reality (AR) technologies. He has contributed to studies exploring the digitization of services and CRM systems, societal implications of emerging technologies like AR smart glasses, and strategic frameworks for digital transformation in non-digital enterprises.

His research emphasizes bridging theoretical concepts with practical business challenges, particularly in leveraging digital tools to enhance customer engagement and operational efficiency. Notable themes include analyzing adoption barriers for technologies like autonomous vehicles and smartwatches, and evaluating how analytics drive innovation performance. Dr. Hein has also explored ethical dimensions of wearable technologies and the psychological factors influencing consumer preferences, such as the role of disease avoidance in color choices.

His publications span academic journals and conference proceedings, reflecting a keen interest in both technological innovation and its societal ramifications. While no specific grants or awards are listed, his work contributes to interdisciplinary discussions at the intersection of marketing, technology, and organizational strategy.

As part of the Chair of Sales & Marketing, Dr. Hein collaborates with academic and industry partners to advance research in digital business practices, CRM effectiveness, and the strategic implications of emerging technologies.