Jens Kirchner

Jens Kirchner is a Professor of Business Administration and (International) Marketing at the School of Business Administration at Hof University of Applied Sciences. He serves as Dean of the Business Department and Head of the Institute for Economic and Organizational Research (iwo). His academic career combines extensive industry experience in marketing, sales, and purchasing with academic leadership and consulting expertise.

• Teaching: Strategic and International Marketing, Marketing Controlling, Distribution Logistics, International Brand Management
• Research: Customer Management, Strategic Management

Kirchner’s publications focus on customer value optimization, CRM, direct marketing, and regulatory frameworks in telecommunications. His work spans disciplines like Marketing, Business Administration, and Economics, with subfields including customer satisfaction, digital marketing, and competition policy. He also actively engages in management consulting and industry training programs.