Carolin Baumann

Carolin Baumann, M.A., is a researcher affiliated with the Chair of Sales & Marketing at the University of Bamberg's Faculty of Social Sciences, Economics, and Business Administration. Her research focuses on Marketing Performance Management, Decision Support Systems, and Business Model Development. She contributes to academic initiatives such as the EN KAM (Key Account Management) research group and teaches courses including 'Sales and Marketing Management.' Her work also touches on blockchain applications in business contexts.

Contact: Email, Room F21/02.29a. Office hours are by appointment.