معرفی
Dale Duhan is a Professor of Marketing at the Rawls College of Business, Texas Tech University, specializing in marketing strategy, consumer behavior, and wine marketing. He holds a PhD from the University of Oregon and dual degrees (MBA and BS) from Kansas State University.
His research focuses on product strategy, corporate social responsibility, brand equity, and supply chain dynamics. Notable areas include the impact of product labeling on pricing, crisis management post-product recalls, and supply chain flexibility during disruptions. His work on wine marketing involves sensory evaluation techniques and consumer behavior in hospitality contexts.
Publications span over three decades, addressing topics from gray markets to neuroscientific approaches in evaluating wine aromas. Though no specific awards are listed, his prolific output reflects significant contributions to marketing theory and practice.
No advising relationships or grants are detailed in the provided materials, though his faculty role suggests active involvement in graduate education and scholarly collaboration.
