معرفی
Dr. D P Christabel Karunanayaka serves as a Lecturer in the School of Business at University of Wollongong Malaysia's Selangor Campus, where she teaches Marketing and Management subjects while leading the School of Business Diploma programs as Programme Leader.
Her academic credentials include:
- PhD in Marketing from International University of Malaya-Wales, Kuala Lumpur (2023)
- MBA from University of East London – WIM, Kuala Lumpur
- Bachelor's in International Business and Marketing from Suffolk University, Boston
With over two decades of tertiary education experience, Dr. Karunanayaka specializes in Marketing research addressing brand advocacy, tourism marketing, and consumer decision-making within Malaysian higher education. Her work explores value co-creation dynamics, student advocacy behavior, and institutional branding strategies for private universities, contributing valuable insights to Malaysia's competitive education sector through publications in international journals.
As Programme Leader for Diploma programs, she provides academic leadership across curriculum development and quality assurance. Her teaching and research reflect deep engagement with Malaysian business education contexts, though specific grant funding details aren't publicly documented.
