معرفی
César Zamudio is an Associate Professor of Marketing at Virginia Commonwealth University (VCU), specializing in marketing analytics, generative AI applications, and sensory marketing. His research bridges data-driven storytelling and business problem-solving, emphasizing analytical rigor and creative communication. Prior to VCU, he held faculty positions at Washington University in St. Louis and Kent State University. He earned his Ph.D. in Management Science (Marketing) from the University of Texas at Dallas and a BA in Marketing from Tecnológico de Monterrey, Mexico.
His academic work intersects digital marketing, consumer behavior, and brand strategy, with notable contributions to online review dynamics, AI-generated advertising, and scent-based marketing. His research has garnered international awards and been published in top-tier journals. Beyond academia, he co-founded Kamikaze Arte Promocional, a promotional products startup, serving as its CMO before transitioning to academia. His expertise spans both theoretical and practical marketing challenges, with a focus on data-driven solutions.
Research trends in his articles highlight AI-driven advertising innovations, consumer trust in digital platforms, and segmentation of online review behaviors. His work often explores how sensory elements (e.g., scent) and narrative techniques influence consumer decisions. While specific award names are not detailed, his work has been internationally recognized. No explicit grants or advising details are provided in the text, though his startup experience underscores applied research interests. He is affiliated with VCU's Marketing Department and actively contributes to the broader marketing academic community.
