Luis Abreu

Luis Abreu is an Assistant Professor of Marketing at the Gatton College of Business and Economics, University of Kentucky. His research focuses on consumer responses to failures and the impact of conversational AI on consumer-brand relationships.

Education:

• PhD, Duke University (2024)
• MBA, Brigham Young University (2018)
• BS & MA, Tecnologico de Monterrey (2011)

Research Interests:

• Consumer Behavior
• Marketing
• AI-driven Brand Management
• Social Psychology of Consumer Responses
• Technology in Marketing
• Consumer-brand Relationships