معرفی
Professor Cynthia Webster is the Head of Department for Marketing at Macquarie Business School, Macquarie University, Sydney, Australia. She holds a PhD in Social Science with a specialization in Social Network Analysis from the University of California, Irvine, USA. Her research focuses on health networks, social media communication, branding, entrepreneurship, and consumer value. She has published extensively in top-tier marketing journals and serves on editorial boards for journals like Journal of Consumer Behaviour and Journal of Advertising. Over 20 years, she has conducted workshops on social network analysis globally and collaborated with organizations such as the WHO Collaborating Centre for Obesity Prevention and NSW Health Promotion.
Education:
- PhD in Social Science (Specializing in Social Network Analysis), University of California, Irvine, USA
Research Interests:
- Health networks and their impact on public health interventions
- Social media strategies for brand engagement and health communication
- Entrepreneurial networks and resource creation
- Consumer value perceptions in branding and corporate social responsibility
Key Projects:
- Improving the Drinking Culture in Australia (2018–ongoing)
- Resilience and Mental Health in Mining (2023–2025)
- Alcohol in Mining (2022–2024)
