معرفی
Pardis Mohajerani is a Senior Lecturer and Course Director of the Master of Marketing program at Macquarie Business School, Macquarie University. She holds a PhD in Business (Marketing) and a Master of Science in Marketing-International Business, focusing on sustainable marketing strategies across consumer, business, and government domains.
Research Interests:
- Sustainable marketing frameworks
- Healthy lifestyle promotion
- Digital technologies in food consumption
- Media and social influences on eating behavior
- Self-efficacy in health decisions
Key Research Outputs (2016-2023):
- Conference proceedings analyzing Gen Y's health behaviors
- Studies on media/socialisation agents' impact on dietary choices
- Projects with NSW Department of Education and Austrade
- Emerging focus on machine learning applications in food marketing
Scientific Awards:
- Swinburne University Postgraduate Research Award (2014)
- Tuition Fee Exemption Scholarship (2005)
- Best Paper Award at Research Week (2008)
- People's Choice Award (2015)
Collaborative Networks: Partnered with NSW Department of Health, Transport NSW, and Iran Manganese Mining Company on strategic marketing initiatives. Active in peer-review for journals like Tourism and Hospitality Research and Journal of Consumer Behaviour (2020-2022).
۰مقاله منتشرشده
