معرفی
Burçak ERTIMUR holds an Associate Professor position in Marketing at SKEMA Business School in Lille, France. She holds a Ph.D. from the University of California, Irvine (2009), MSc and B.Sc. degrees from Bilkent University, Turkey. Her research focuses on value co-creation, consumer culture, and brand management with implications for marketing strategy. Key works include studies on consumer-generated advertising, hybrid cultural products like American Yoga, and market dynamics in emerging technologies like blockchain.
Her academic career includes tenures at Fairleigh Dickinson University (2009–2021) and visiting roles at IÉSEG School of Management and Schulich School of Business. She has received awards such as the Teacher of the Year (2015) and multiple grants from institutions like the Marketing Science Institute. Her research appears in top journals including Journal of Marketing and Journal of Interactive Marketing.
- Education:
- Ph.D. in Marketing, University of California, Irvine (2009)
- MSc in Marketing, Bilkent University (2003)
- B.Sc. in Business Administration, Bilkent University (2000)
- Research Interests: Brand management, consumer culture, co-creation processes, market evolution, and digital marketing strategies.
- Awards:
- Certificate of Outstanding Contribution in Reviewing (Journal of Interactive Marketing, 2018)
- Teacher of the Year (Fairleigh Dickinson University, 2015)
- Marketing Science Institute Research Grants (2008, 2012)
- Grants: Multiple Global Faculty Fellowships at Fairleigh Dickinson University and collaborations with institutions like Fordham University and ANA Educational Foundation.
Her recent work explores brand governance in the metaverse, blockchain technology's consumability, and entrepreneurial consumer subjectivities. She actively contributes to the Consumer Culture Theory (CCT) and Association for Consumer Research (ACR) communities.
