معرفی
Dr Claire Burdfield is a University Lecturer in Marketing and Cultural Creative Industries at the University of Sheffield's Management School, where she joined in 2018. She holds a PhD in Audience Management from the University of Nottingham (focused on screen technologies). Her roles include module leader for MSc courses like Digital Creative & Cultural Industries, Managing Festivals, and Cultural Heritage Sites. She has industry ties through freelance work with Sony Europe, Groenlandia, and Canopy Insights, alongside consulting roles with major media companies like BBC and ITV.
Education:
- PhD in Audience Management (University of Nottingham)
- MSc/BA qualifications implied by academic role
Research Interests:
- Audience/Brand Management
- Screen Industries (Film/TV/Gaming)
- Children’s Media & Gender Studies
- Social Media Engagement
Teaching & Innovation: Pioneered the MGT411 Digital Creative Industries module. Uses immersive technologies like VR and collaborates with industry partners to enhance student experience. Member of the Faculty of Social Sciences 360 group advancing tech in education.
Grants & Awards:
- £65k AHRC Career Development Funding
- Heymann Research Scholarship
- CMC Career Development Award
- Associate Fellow of the Higher Education Academy
Labs & Collaborations: Active in the Children’s Media Conference and the Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT) research group. Leads industry-linked projects with 20th Century Fox, Channel 4, and others.
