معرفی
Christine Hjorth is a Senior Lecturer in the Department of Marketing at DePaul University's Driehaus College of Business. She joined as a full-time faculty member in 2020 and serves as Director of the Part-Time MBA program. She holds an MBA from Northwestern University (2000) and a BS in Accountancy from Providence College (1992), and is a Certified Public Accountant.
Her research and professional expertise focuses on:
- Brand strategy development for iconic consumer products
- Digital marketing campaign design and execution
- Revenue optimization through pricing analytics
- Innovation pipeline management
- Cross-functional team leadership methodologies
Awards recognizing her industry contributions include Kraft's prestigious annual President Award for growth impact, Hispanic Marketing Award, Top Digital Campaign Award, and Best New Product Award.
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