معرفی
James Alvarez Mourey serves as an Associate Professor of Marketing, Associate Dean of Graduate Programs, and director of the full-time MBA program at DePaul University's Driehaus College of Business. He has held visiting professorships at IÉSEG in Paris/Lille and EMStrasbourg Business School, teaching courses like Integrated Marketing Strategy and Brand Management.
Academic background:
- PhD, University of Michigan (2013)
- BSBA, Washington University in St. Louis (2005)
His research centers on consumer-brand relationships, emerging technology, and innovation, specifically examining digital transformation and AI's influence on creativity, improvisation, and experiential marketing. Published in journals including the Journal of Consumer Research and Psychological Science, his work bridges human-centric abilities with technological disruption.
Scientific awards include field-wide recognition for his doctoral dissertation, though specific award names are not provided. No named research prizes or medals are detailed.
As an advisor, he mentors Doctorate in Business Administration (DBA) students and co-chairs the 2024 Society for Consumer Psychology conference. He founded the DePaul Marketing Consulting Group (DMCG), which executes student-led projects for global companies and non-profits, and serves as Communications Executive Director for the Association for Consumer Research (ACR).
Labs and initiatives:
- Beta Hub: Founded and directed the Business Education in Technology and Analytics (BETA) Hub, launching research speaker series and technology-integrated courses
- Experiential Learning Committee: Chairs this committee driving hands-on educational programs
