معرفی
Dr Chris Jones is a Senior Lecturer in Marketing Communications and Management at Ravensbourne University London. He leads the MBA program's Media Management module and teaches Innovation and Enterprise. His research focuses on marketing effectiveness in BAME/minority-owned businesses, informed by his doctoral studies and industry experience as a former Head of Marketing Effectiveness at a global car hire brand. Jones practices a social-constructivist teaching philosophy, emphasizing collaborative learning and real-world problem-solving.
Education: Holds a DBA (Doctor of Business Administration), FHEA (Fellow of the Higher Education Academy), MBA, MA, and BA qualifications. Prior to academia, he held senior marketing roles in industry.
Research & Collaboration: Engages with local authorities like Lewisham and Lambeth Councils through knowledge exchange initiatives, including grant-writing workshops and marketing masterclasses for SMEs. His consultancy focuses on providing marketing insights to minoritised businesses via workshops and masterclasses.
Publications: Imminent works explore marketing practices in Afro-Caribbean communities, creativity as a competitive tool for SMEs, and communication channel effectiveness for marginalized entrepreneurs.
Professional Membership: Institute of Practitioners in Advertising.
