معرفی
Dr Adila Khan serves as a Lecturer in Marketing at the Swansea University School of Management, where she teaches undergraduate and postgraduate modules including Customer Experience, International Marketing, and Marketing Communications.
- PhD in Entrepreneurship (2020)
- PGCE, MBA, MA in English Literature
- BA in Psychology and English Literature
Her research focuses on entrepreneurship, international marketing, and norms affecting business ecosystems, particularly in developing contexts. Recent publications examine Pakistani female entrepreneurs' experiences and the role of BAME SMEs in regional innovation networks.
Scientific achievements include attaining SFHEA (Senior Fellow of the Higher Education Academy) in December 2023, recognizing her student-centered teaching methodologies. She has also led international marketing initiatives and established cross-border academic offices during her tenure at Birmingham City University and Pembrokeshire College.
