معرفی
Chris Horbel is an Associate Professor of Sport Management at the Department of Sport and Social Sciences, Norwegian School of Sport Sciences, where she has been employed since September 2019. She teaches Event Management and Sport Marketing at both undergraduate and graduate levels, contributing to the development of future sport management professionals.
Her educational background includes:
- PhD in Business Administration from the University of Bayreuth, Germany
- Postdoctoral Degree (Habilitation) from the University of Bayreuth, Germany
Dr. Horbel's research program centers on sport marketing with particular emphasis on sport events, sponsorship, fan behavior, and digital transformation. She has established herself as a leading scholar in value co-creation theory within sport contexts and sustainable tourism development in the Arctic region. Her work bridges theoretical frameworks with practical applications for sport organizations navigating sustainability transitions.
Analysis of her recent publications reveals a clear trajectory toward integrating sustainability imperatives with sport management practices. Her research increasingly examines ethical dimensions of environmental sustainability communication, strategic implementation of Sustainable Development Goals in sport organizations, and innovative approaches to sustainable Arctic tourism development. This work often employs multi-level analytical frameworks that consider organizational, community, and global perspectives simultaneously.
Dr. Horbel holds significant editorial responsibilities:
- Editorial Board Member and Social Media Editor for European Sport Management Quarterly
- Coordinator of the PhD Seminar for the European Association for Sport Management
- Regular ad-hoc reviewer for leading international journals in sport management and service research
She actively contributes to major research initiatives including 'Ethical Environmental Sustainability Signaling in the Sport Industry' and 'The Doctoral Training Network in Sport Ethics and Integrity (DAiSI).' Her collaborative work spans multiple continents, reflecting her international research profile. Dr. Horbel co-leads an International Research Network focused on Sustainable Tourism Development in the Arctic, bringing together scholars to address critical challenges in this vulnerable region.
