معرفی
Professor Chris Chapleo is a leading academic at Bournemouth University, specializing in Societal Marketing with a focus on non-profit sector branding, higher education marketing, and branding for positive change. He holds a PhD in Branding (University of Portsmouth, 2011) and has been a Senior Fellow of the Higher Education Academy since 2014.
- Current research explores health behavior marketing, brand orientation in non-profits, and educational choice branding
- External funding includes a Knowledge Transfer Partnership with Actisense Research Ltd and projects with Durrell Conservation Trust and Portsmouth Climate Action Network
Research trends span from university branding (2011-2020) to modern non-profit digital engagement (2023), AI in B2B marketing (2023), and employer branding frameworks (2024). His work contributes to UN SDGs Good Health and Well-Being, Quality Education, and Responsible Consumption.
- Scientific awards: Which? (2016), EMMA Summer School (2017)
- Contact: cchapleo@bournemouth.ac.uk | 01202 968950
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