معرفی
Chris Baumann is a Professor at Macquarie University's Department of Marketing, Sydney, Australia. His research focuses on Brand Competitiveness, Competitive Productivity, Necro-branding, and the Psychology Behind Design. He co-authored influential books like The Psychology Behind Design: A Marketing Perspective and contributes to top-tier journals in marketing. Baumann holds a Visiting Professorship at Seoul National University since 2010.
His research introduces groundbreaking concepts such as necro-branding (studied through Elvis Presley's posthumous branding) and brand competitiveness frameworks. He has secured grants for projects like the Australia Indonesia Entrepreneurship Program and a China datasets analytical platform. His work bridges marketing theory and practice, addressing topics like consumer behavior, cross-cultural management, and service innovation.
Baumann has received prestigious awards including the Academy of International Business Best Reviewer (2010) and Best Paper in Track Award (2023). He frequently engages with media outlets like Handelszeitung and msn, discussing necro-branding and celebrity memorabilia trends. His research impacts policy and industry strategies globally, particularly in retail banking and CSR communication.
