Agung Yoga Sembada

Dr. Agung Yoga Sembada is a Lecturer in Marketing at the School of Business, Law and Entrepreneurship, Swinburne University of Technology. He holds a PhD in Marketing from Monash University (2014), an MBA from Institut Teknologi Bandung, and a Postgraduate Certificate in Academic Practice from Lancaster University. His research focuses on services marketing, consumer psychology, social media commerce, and hospitality & tourism in developing economies, with notable contributions to e-waste recycling and sustainable consumption. He has collaborated with industry partners such as L'Oreal Malaysia, Neon Cosmetics Australia, and Indonesian institutions like Bank Negara Indonesia. His awards include the 1st Prize 'For Better Indonesia' Essay Competition and a 3rd place finish in the Monash University Three Minute Thesis competition.

Yoga has supervised multiple doctoral and master's students on topics ranging from fuel cell electric vehicles to cultural identity branding. He actively contributes to Indonesian academic networks, including the Indonesian Academics and Researchers Network Australia (IARNA). His recent research includes a 2023 study on techno-economic analysis of waste PCB recycling in Australia and a 2025 exploration of street food tourism paradoxes in Indonesia.