معرفی
Chih-Yuan Chou is an Associate Professor at the Department of Management Information Systems, School of Management, National Chengchi University since 2025.02. Previously served as Assistant Professor at the same department from 2020.08 to 2025.02.
- Ph.D. in Technology Leadership & Innovation, Purdue University (2016-2020)
- M.S. in Economics, Purdue University (2014-2016)
- M.S. in Management Information Systems, National Chengchi University (2010-2012)
- B.S. in Information Management, National Central University (2006-2010)
Research focus spans Social Media, E-commerce, Human-Automation Interaction, and Technology Innovation. Key themes include digital marketing communication, technostress coping strategies, and privacy boundary theories. Current projects explore AI-driven language revitalization and recommendation systems in career development.
Recent publications examine gamification in education, neobank ecosystem dynamics, and generative AI adoption, appearing in journals like Electronic Markets, Information Systems Journal, and conferences including ECIS and PACIS. Notable awards: ECIS 2025 Best Paper (2nd Runner-up), AIS Distinguished Member, and multiple conference associate editor commendations.
Active in research grants including:
- 2025: Principal Investigator for AI-Driven Indigenous Language Revitalization
- 2025: Principal Investigator for Martech Strategy Filtering
- 2023: Principal Investigator for DevOps-based Education Design
- 2022-2023: Advisor for Digital Consumer Fraud Studies
Teaching expertise: Database Management Systems, Social Media & Digital Marketing, and Technology Innovation. Currently serves as Alumni Ambassador for Purdue University.