معرفی
Chiu Chih-sheng is a distinguished Professor in the Department of International Business and Trade at National Chengchi University's College of Commerce in Taipei, Taiwan. With over 25 years of academic experience, he has established himself as a leading scholar in marketing and international business, with particular expertise in strategic marketing, consumer behavior, and brand management. His extensive research portfolio spans multiple areas of contemporary marketing challenges in the digital age.
Professor Chiu completed his PhD in Marketing at Michigan State University (1992-1996) before joining National Chengchi University. His academic journey shows steady progression from Assistant Professor to full Professor, with multiple terms serving as Department Chair of International Business and Trade (2002-2008) and as Academic Vice Dean of the College of Commerce (2013-2017).
His research focuses primarily on strategic marketing, consumer satisfaction and loyalty, marketing research, and brand management. His work examines consumer behavior in digital environments, international business relationships, and the dynamics of marketing strategy implementation. Recent research has increasingly focused on digital marketing phenomena, including online reviews, social media marketing, mobile payment systems, and fintech adoption.
Professor Chiu's publication record shows remarkable consistency and impact across top marketing and business journals. His research demonstrates a clear evolution from foundational work on consumer behavior and marketing strategy to more contemporary research on digital marketing phenomena while maintaining strong theoretical grounding in relationship marketing and consumer behavior principles.
- 107学年度EMBA教学特优教师 (2018)
- 106学年度EMBA教学优良教师 (2017)
- 105学年度EMBA教学优良教师 (2016)
- 104学年度EMBA教学优良教师 (2015)
- 102商学院教学特优奖 (2013)
- Fulbright Scholar (2008)
- 特聘教授 (Distinguished Professor) (2008)
Throughout his career, Professor Chiu has secured substantial research funding, primarily from Taiwan's Ministry of Science and Technology, with numerous projects focusing on brand management, consumer behavior, and international business. His editorial service for journals like Journal of Business Research and Management Review demonstrates his standing in the academic community. His leadership extends to serving as Convener of Management Discipline II at the Ministry of Science and Technology (2015-2017).
