معرفی
FONG-LING FU is an Associate Professor at the Department of Management Information Systems, National Chengchi University. She specializes in User Interface Design, E-Commerce, and E-learning. Her educational background includes a Ph.D. in Management and Information Systems from Mississippi State University (1991), an M.S. in Information Systems from Georgia State University (1984), and a B.S. in Business Administration from National Chengchi University (1978).
Research Focus: Her work explores the intersection of technology and education, emphasizing user-centered design principles for web-based systems. Key interests include educational gamification, e-commerce usability, and collaborative learning frameworks.
Publication Trends: Her recent articles (2007-2012) predominantly address e-learning optimization, UI/UX design metrics, and consumer behavior in digital commerce. Common themes include pedagogical innovation, web accessibility standards, and data-driven personalization systems.
Research Projects & Grants: She has led multiple initiatives including:
- 商學基礎課程網路化 提昇大學基礎教育計劃 (Business Foundation Course Networking for University Education Enhancement)
- 網路廣告類型 涉入度與廣告效果之實證研究 (Empirical Study on Online Advertising Types and Effectiveness)
- 資訊服務廠商之類別及顧客關係之研究 (Study on Information Service Provider Categories and Customer Relationships)
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