Chelsea Hammond

Chelsea Hammond is an Associate Clinical Professor of Marketing at Penn State's Smeal College of Business and serves as Assistant Director for Curricular Enhancement at the Tarriff Center for Business Ethics and Social Responsibility. She directs the online marketing analytics certificate program and teaches graduate courses in marketing strategy, analytics, and business research.

Prior to academia, Hammond spent over a decade in market research and consulting, helping global brands leverage data for strategic decision-making. She continues to provide data-driven insights to organizations, bridging industry expertise with academic pedagogy.

Education:

• Ph.D. in Communication Science, University of Connecticut (2009)

Her research focuses on translating data into actionable business strategies, particularly in digital marketing communications analytics, customer acquisition/retention, and brand experience optimization.