معرفی
Charles Lubbers is a Professor in the Department of Media & Journalism at the University of South Dakota, where he has taught since 2005 after spending 14 years at Kansas State University. He specializes in public relations and advertising education and has held leadership positions in the two largest groups of PR educators.
His educational background includes a Ph.D. in Communication Studies from the University of Nebraska (1992), an MA in Speech Communication from South Dakota State University (1984), and a BS in Political Science from the same institution (1982).
Dr. Lubbers' research focuses on two main areas: pedagogy issues in Public Relations and Advertising education, and PR/Advertising/Marketing activities related to entertainment industries including travel & tourism, sports, and movies. In recent years, his work has increasingly examined Generation Z workplace priorities, communication patterns, and how these relate to public relations and advertising practices. His publications demonstrate a strong interest in understanding how different generations approach communication, workplace expectations, and consumer behavior.
His recent publications (2023-2025) show a significant focus on Generation Z's workplace expectations, mobile communication preferences, and advertising engagement patterns, reflecting current industry challenges in connecting with younger demographics. He has also published extensively on entertainment industry marketing, particularly examining social media video advertising effectiveness.
- Top Paper Award, Public Relations Pedagogy, Public Relations Division, AEJMC, 2025
- Lifetime Achievement Award, International Academy of Business Disciplines, 2025
- Top Reviewer Award, Public Relations Division, AEJMC, 2024
- President's Appreciation Award for outstanding service, International Academy of Business Disciplines, 2023
- Chuck Lubbers Award, Public Relations Division - AEJMC, 2017
Dr. Lubbers has been actively involved in numerous professional organizations and has presented at major conferences including AEJMC and IABD annually. His work demonstrates sustained scholarly excellence across multiple decades, with Top Paper Awards from AEJMC dating back to 1996. His research has practical applications for both educators preparing students for the workforce and professionals seeking to understand evolving communication patterns and consumer behaviors.
