Charles Blankson

Dr. Charles Blankson is a Professor of Marketing and Department Chair at the University of North Texas (UNT). He holds a Ph.D. from Kingston University, London, and an M.Sc. from Staffordshire University, both in Marketing. His expertise spans strategic marketing, brand positioning, and marketing dynamics in developing economies. Dr. Blankson serves as a visiting scholar at institutions including the University of Ghana Business School, GIMPA, Ajman University, and Kingston University Business School. He is a Fellow of the Chartered Institute of Marketing (FCIM) and actively contributes to editorial boards of journals like Industrial Marketing Management and International Journal of Bank Marketing. His research focuses on B2B positioning strategies, multicultural marketing, and small business marketing in emerging markets. Recent work explores fintech marketing, cross-cultural consumer behavior, and CSR in Sub-Saharan Africa.

Education:

• Ph.D. in Marketing, Kingston University, UK
• M.Sc. in Marketing, Staffordshire University, UK

Research Interests: Strategic marketing frameworks, brand and country positioning, industrial marketing in developing economies, and cross-cultural marketing. He emphasizes practical applications of positioning strategies in Africa and the Middle East, as well as the role of public policy in small business ecosystems.

Recent Themes in Publications: His work bridges theoretical marketing concepts with real-world challenges, particularly in emerging markets. Recent studies analyze fintech adoption barriers, cross-national credit card usage, and conflict resolution in B2B firms. He explores how cultural values (e.g., collectivism vs. individualism) influence consumer decisions and brand equity.

Awards and Affiliations:

• Fellow (FCIM), Chartered Institute of Marketing, UK
• Member, American Marketing Association & Academy of Marketing Science

Grants & Labs: While specific grants are not detailed, his research on rural microbusinesses in Ghana highlights collaboration with public policy institutions. He co-leads projects on marketing practices in underserved markets and serves as Associate Editor for International Journal of Bank Marketing.