معرفی
Charles Baden-Fuller is the Centenary Professor of Strategy and leader of the Strategy Group at Bayes Business School, City St George’s, University of London. He is concurrently a Senior Fellow at the Wharton School, University of Pennsylvania. Recognised among the world’s top strategy scholars, he has directed major multi-institutional research initiatives and served as Editor-in-Chief of Long Range Planning (1999-2010).
Education & Qualifications
- BA (Oxon) – University of Oxford
- MA Economics – Cornell University
- PhD – London School of Economics
Research Interests
Charles’s work lies at the intersection of strategic management, business model innovation and digital transformation. His early research explained how mature firms can be rejuvenated and how alliances create competitive advantage. More recently he has advanced the concept of business models, investigating what they are, how they evolve, and how managerial cognition shapes their deployment in increasingly digitalised environments. Empirical settings span biotechnology, financial services, automotive software ecosystems and creative industries.
Publications & Impact
With over 80 refereed journal articles and five influential books—including the seminal Rejuvenating the Mature Business (Harvard Business Press)—his scholarship has shaped both academic theory and managerial practice. Recent articles (2021-2025) focus on digital platform alliances, entrepreneurial networking logics, and AI-enabled business model design.
Honours & Awards
- Fellow of the Strategic Management Society (SMS Fellow, 2009)
- Fellow of the British Academy of Management
- Fellow of the British Academy
- Fellow of AACSB
Doctoral Supervision & Research Funding
He has supervised to completion more than six PhD students, many now faculty at leading universities. His research has attracted over £4 million in grants from the European Union, UK ESRC, EPSRC and the Mack Institute-Wharton, supporting multi-university teams at Bayes, Sussex, LSE, CREATE-Glasgow, Grenoble EM and Wharton.
Professional & Outreach Roles
Beyond academia, Charles serves as director or strategic advisor to several high-technology start-ups and as trustee of a major charity. He is a frequent keynote speaker for industry and policy audiences, and his research findings have been featured in the Financial Times, Management Today and other leading media.
