C. Baden-Fuller

Professor C. Baden-Fuller is a distinguished academic at City, University of London's Bayes Business School (formerly Cass Business School), where he has established himself as a leading scholar in business models, strategic management, and digital innovation. With a research career spanning over four decades, his scholarly contributions have significantly shaped academic understanding and practical approaches to business model innovation and strategic adaptation in the digital age.

Professor Baden-Fuller's research interests encompass business model innovation, strategic adaptation in digital contexts, entrepreneurial networking, and the cognitive aspects of strategic decision making. His recent work has focused on the intersection of artificial intelligence and business model innovation, examining how AI technologies can enhance creative thinking about business models. His research demonstrates a consistent ability to bridge theoretical rigor with practical relevance for business leaders navigating digital transformation.

His scholarly impact is evident through publications in premier academic journals including California Management Review, Long Range Planning, Journal of Business Models, and Research Policy. His 2013 paper "Business Models: A Challenging Agenda" with V. Mangematin in Strategic Organization is particularly influential in establishing business models as a legitimate field of academic inquiry. His recent work on digital business models in global industries, particularly the global messenger industry, has generated significant scholarly and practitioner interest.

Professor Baden-Fuller has maintained a strong collaborative research network, working with scholars worldwide including David Teece, Henk Volberda, and numerous other prominent researchers in strategic management and innovation. His work on business model innovation spans multiple industries, from consumer goods to biotechnology to automotive, providing valuable insights into how firms can successfully adapt their business models to digital disruption.

Throughout his distinguished career, Professor Baden-Fuller has also made significant contributions to management education, with publications focused on developing strategic management competency in business school curricula. His work continues to shape both academic discourse and business practice in the areas of business model innovation and strategic management.