معرفی
Cecilia Lindh is an Associate Professor of Business Administration and researcher in Industrial Economics at Mälardalen University, affiliated with the School of Business Society and Engineering and the Division of Marketing and Strategy. She currently serves as Pro-Dean of the College of Business Studies, Economics and Political Science. Her research focuses on digitalization in business relationships, particularly B2B markets, e-commerce, and the integration of IT systems such as ERPs. She explores how digital tools impact inter- and intra-organizational relationships, emphasizing the balance between technology and human interaction.
Her teaching includes courses on B2B marketing, digitalization, and research methods relevant to market transformation. She led the research evaluation of MER21 at MDH (2020–2021) and has contributed to advancing pedagogical approaches in digitally oriented curricula. Her work bridges academic research and practical applications, addressing topics like consumer behavior in cross-border e-commerce, sustainability in fashion consumption, and the role of influencers in shaping purchasing decisions.
Publications highlight her focus on digital transformation trends, including studies on luxury brand sustainability, demand response flexibility, and the dual effects of digitalization on business relationships. She investigates how CSR (Corporate Social Responsibility) and online reviews influence consumer intent, emphasizing cross-cultural and cross-border dynamics.
While no specific scientific awards are mentioned, her contributions to marketing education and digitalization research are notable. She has advised on organizational complexity in industries like electricity markets and collaborates on integrating qualitative methods into B2B research. Her work often highlights synergies between technology and human-driven processes in evolving business landscapes.
